Have people telephoned and written to their local radio, television and print outlets to ask for the story to be covered?
Gives new meaning to “pull” media.
Honnestly, in the 80s, the simple task of requesting how health news coverage was shaped went a long long way in geting some AIDS-related stories aired and printed. Those local stories got picked up by the newswire services and although not reprinted or rebroadcast influenced the discourse. Could it work again?