Mmm. Advertising. Those slogans are great — and the appreciate/interest puns approach the sublime. The thing about “attitude is a state of mind,” though, is that it gives the immediate impression of having said something substantive, but that impression immediately dissolves under the slightest scrutiny into recognition of the tautology that actually underwrites the slogan. Which I think might make this an ur-slogan, a slogan that reveals the true functioning of all such sloganness.