Hi, Alex. I absolutely take your point, and it’s exactly that problematic form of popularity that’s got me thinking about what more productive modes of the popular might be, and what scholarship might both learn from and provide for them. Scholars must be able to give voice to the profoundly unpopular, of course, and must be able to critique the popular — but the more they can do so in the context of an engagement with a broader public or publics, the better, I think. Finding ways, as you have done repeatedly, to bring together popular engagement with unflinching critique is the challenge that we face when we work in open formats.