BlogTalk Reloaded 1.4

Panel 3: Alexandre Passant and Suw Charman

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alexandre passant (philippe laublet and jean-david sta)

“folksonomies, ontologies, and corporate blogging”

idea: use weblogs to store and exchange the rich but unstructured information that has previously been exchanged via email and coffee breaks

corporate blogging and folksonomies — post annotation

visualization — tag clougs and maps

problems with folksonomies:

— too many tags only get used once; not helpful in retrieval of posts

— tag redundancy and ambiguity

— flat organization (need related/suggested tags)

linguistic analysis of tag variations

— elision — reducing compound word to one word

— synonymy

— abbreviation

— morphological variation

— typographic variation

— errors in typing

set up system to help users choose tags

going further with the semantic web

— semantic web: unified description of resources; ontologies, representation of domain using common vocabulary

— wanted to mix folksonomies and ontologies — keep open spirit of folksonomies; use ontology layer as a formal way to represent data; remove data and add meaning to tags — link tags to ontologies

— users create and tag post; tag is linked to ontology; thus post is linked to ontology; later posts whose tags are connected to the same ontology are inferred to be related

— developed semantic search engine: search tags and concepts; display blog posts for searched concept; find related posts

suw charman

“social software in business – an adoption strategy”

consulting work — how to get social software actually adopted by users in organizations

two ways to encourage adoption: top-down (thou shalt use it!); bottom-up (grass roots adoption) — but neither by themselves is enough — must encourage experimentation from bottom up while also encouraging support from top down

steps in encouraging bottom-up adoption

— understand your users (who are they? what do they do? how does software really make their lives better?)

— how will you introduce them to the software? (can’t just hand them a manual; must lower barrier to entry, make it interesting)

— how will ongoing support work? (chat channel; email — can ask for help without asking for help)

— how can you get initial adopters to become evangelists? and get them to be further trainers?

also need to get management buy-in (top-down adoption)

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