Product Placement

On another note: last night’s Alias contained what I have to call the worst moment of product placement in the history of crass commercialism. It went something like this (names have been elided to avoid spoilerage):

Scene: car interior, en route to crucial surveillance mission.

Operative 1: So you finally bought the Ford Hybrid.
Operative 2: Electric. Good for when you need to be quiet.

Cut to: zoom on Ford Hybrid logo on back of car.

And I thought that season three’s “Quick! To the Ford F-150!” was bad.

If there’s good news, I guess it’s that it’s a bit harder to effect such product placement on Lost.

6 thoughts on “Product Placement

  1. I was flipping between that and House (with focus on the latter), so I must have missed that little gem. But I was pleased to see that, you know, the bad guy is truly a bad guy again.

    Too bad Abrams destroyed this show several seasons ago. Only in its last gasp has it proved to be even remotely interesting again (imo).

  2. Agreed, on both the destruction and recent return of interest. And yeah, glad to see the bad guy once again reveling in his badness, because he’s just ooky as a good guy. It’s hard not to read his doting father as child molester.

    That said: last night’s episode really, really annoyed me. Many of the flaws of this season — worst among them, plot recycling — were painfully in evidence. I’m quite relieved, I have to say, that it’s nearly all over. I’m mostly just hanging in to see how it winds up.

  3. I want to see how many characters they kill off by the finale (which give a good indication if they are hoping for a movie franchise or not).

    I’ve honestly not watched enough in the past 3 years to even know how much plot is being recycled. I had no idea that Vaughn was really alive until a few weeks ago. And I had know idea Syd *knew* Vaughn was alive until last week.

    Shows how little I watched/cared. Bums me out, b/c he ruined a great show (seasons 1-2). Which gives me pause re: Lost.

  4. That hybrid bit warranted a TiVo replay just to be sure it was as ridiculous as it seemed at first (it was). But Lost has another mode of product placement – Hurley & Sawyer hyping the manuscript of Bad Twin, the new novel from “lost-at-sea” author Gary Troup. Sure it’s “organic” to the storyworld, but it’s no less of an attempt to sell.

  5. Good point, JM. By contrast, though, there’s also the attempt to convert commercials into part of the narrative with the ARG. Is that part of the same phenomenon?

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